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Natural Awakenings Lehigh Valley

33 Years of Dedication to Clean Eating

Frey's Better Foods, in Hellertown, will be celebrating 33 years in business during June with anniversary line drive sales and product specials. Also on Saturday, June 4 they will host product demonstrations and tastings in addition to a raffle for ten product gift baskets and ten $33 gift certificates. They have also added Sunday hours from 11 a.m. to 3 p.m. and the parking spaces in front of the store have been restored after a significant road construction project.

Established in 1983 by the Frey family, Frey’s continues to meet the growing needs of modern consumers with a full line of groceries, bulk foods, local pasture-raised meats, tofu, raw milk, dairy-free milks and gluten-free products to go along with supplements. “Our goal has always been to keep Hellertown and the surrounding community healthy,” says Diane Haas.

“Our customers' needs for healthy living do not change but their knowledge of the food industry has changed dramatically. Families are more aware and more concerned with how their kids eat. People are seeing what’s happened to our conventional food supply and they are making different choices. We want to thank our loyal customers and invite everyone to stop in during the month of June and get to know us.”

Frey’s Better Foods is located at 1575 Main Street, in Hellertown. Hours of operation are Monday-Thursday 9:30 a.m. to 5:30 p.m., Fridays 9:30 a.m. to 8 p.m., Saturdays 9:30 a.m. to 4 p.m. and Sundays 11 a.m. to 3 p.m.

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