General Natural Awakenings writer's styling guidelines

• Establish a strong lead paragraph and compelling close.
• Remember the five Ws: who, what, where, when and why.
• Write in third-person news style for briefs & most articles (them/they/those/people/attendees).
• Alternatively, for articles, use we/our/us. Avoid the less formal second-person ‘you’.
• Use a clear, logical order for content. (Samples at NaturalAwakeningsMag.com.)
• Use action verbs (E.g., ABC offers; not ABC is offering).
• Use plain language and briefly define technical terms.
• Keep sentences and paragraphs short.
• Include short anecdotes or case studies to illustrate key points–then expand the focus to a wider context.
• Use strong, genuine quotes to aid in reader identification.
• Add credibility with scientific studies, statistics and updates on trends.
• Single space after periods. 
• Punctuation "inside" quotes.

What our readers expect:

• We focus on hope, healing, practical tips and benefits. Every reader wants to know
• how they can personally use and benefit from this information in their life journey.
• Attribute all medical or health claims and scientific study results; cite credible, authoritative sources. List additional resources in an italicized endnote.

What our readers won't see:

• A depressing lists of symptoms and technical details of treatment.
• Extended, first-person (I/me/my) accounts of life journeys.
• Marketing or sales copy heavy on blatant self-promotion disguised as an article (we have advertising and our Spotlights for that, which our readers enjoy as well).