Small business is the backbone of our local and national economy. On November 28, between Black Friday and Cyber Monday, Small Business Saturday is a day dedicated to supporting small businesses nationwide. Sponsored by American Express, FedEx and Clear Channel Communications, the event mobilizes over 100 million people to Shop Small in their communities.

Customers will find special offers at many small business locations throughout the Lehigh Valley. Whether you’re a small business owner or a customer, encouraging friends and family to spread the word and shop at small business helps boost the local economy because, when the community “shops small”, more of their money stays in the community. By choosing healthy and green local products, our welfare and environment also benefits.

Business owners can visit AmericanExpress.com/us/small-business/shopsmall where they can download free marketing materials, qualify for free online advertising and read small business success stories.