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Natural Awakenings Lehigh Valley

Penn State Extension to Host Marketing Program

Nov 28, 2017 06:33PM

Farmers that have been selling directly to consumers via farmers’ markets and/or community supported agriculture (CSA) have noticed a shift in those market channels. For the last few years, they have become stagnant, and in some cases, shrinking. Penn State Extension along with Buy Fresh, Buy Local Greater Lehigh Valley will host an Intensive Marketing program on December 8 at the Nurture Nature Center, in Easton.

Nick Burton, of State of The Soil, Simon Huntley, of Small Farm Central, and Marilyn Anthony, from the Temple University Fox School of Business, will help to improve and sharpen marketing skills for this day-long workshop. They will discuss other market channel opportunities for farmers, techniques to improve customer retention and current trends in local food.

Location: 518 Northampton St., Easton, PA. For more information ad registration, call Brian Moyer at 610-391-9840 or email [email protected].

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